I want to share a service that our studio has offered for many years but never really marketed to anyone outside of our client base. Why you ask? Well, that is a good question, one I have thought a lot about over the past few weeks. A few reasons that I have come up with is that we were busy with portrait business and did not have the time, we only have so much marketing bandwidth and did not want to “clog up” our emails, social media and marketing collateral with another product line, it was very time-consuming, etc., etc., etc. The bottom line is that we have done this for existing clients but did not really pursue this outside of what came to us organically.
As March 2020 hit our studio, community, state, country, world many of us quickly realized that we were going to be out of work for a little while (hopefully just a little while) and I needed to come up with products that I could “sell” while social distancing. Thank goodness I had a client reach out and ask about our picture curating services which motivated me to properly market and share our Gallery Wall Concierge services.
Sample Social Media Post
It is so rewarding to be able to reach out to my current clients and potential clients with a service that is still on brand for our studio, allows us to work even when we cannot see clients in person and allow us to create beautiful galleries of images to grace the interiors of their homes. This service involves us collecting both digital files and printed pictures to be scanned and organizing them for our clients, then we use images of their wall space to design an installation blending their own images and usually some of our own or at least planting the seeds for future portrait sessions to fill some gaps.
This concierge service not only helps organize and archive our client’s visual memories, but it allows us to print and frame these priceless memories for them to display proudly in their homes. It also gives us an open door to start communicating with them about our portrait services and how we can help them preserve all of their future precious moments.
Sample Email
We started out with a blog post and email drip campaign for this service and the first week booked 3 clients, the second week with some social media marketing booked 4 more. This has been great news for us since we have been closed for over 6 weeks and our state has a stay in place order for 4 more. But, the most important thing is that I have learned my lesson and that is to keep a product line or viable product in my mainstream marketing at all times. Getting this up and running was extra work and definitely worth it, but it would have been so much easier if I had been making impressions with it all along.
Sample Blog Post
Certified StoryBrand Guide
Profit First Professional and Guide
For almost 25 years Mary Fisk-Taylor has owned a portrait and wedding business with her business partner, Jamie Hayes in Richmond, Virginia. Hayes & Fisk Photography is one of the most sought-after Portrait and Wedding studios in their industry. Mary and Jamie are both incredibly committed to preserving family legacies, professionally capturing and printing portrait and milestone memories.They both believe that these fleeting need to be proudly displayed in family’s homes, not living digitally on phones, computers and modern technology. Mary also partners with her Mom and sister in a boutique volume and high school senior portrait studio that caters to local private schools and stresses both excellence in hometown and local client service and technical proficiency in the art of photography.
Mary was very pleased and honored to have received her Master of Photography, Craftsmen of Photography and Certification of Professional Photography in just three short years. Mary has been named Photographer of the Year in 2007 and has won Best Wedding Album of the Year in Virginia several times. Nationally she has had her prints and albums recognized as Grand Imaging Award finalists.Mary is also a recipient of the prestigious Virginia Award, which honors photographers for their commitment and dedication to their state association, and the business of professional photography. And, in 2012 she was awarded the PPA Charities Legacy Award for her work and dedication to the philanthropic arm of PPA. In 2014 Mary was awarded the Charles H. (Bud) Haynes Award for her distinguished service to PPA and its members and for encouraging business awareness and practices in the field of professional image-making. And in 2015 Mary was honored to receive the National Award from the Southeastern Professional Photographers Association for her commitment and dedication to Professional Photography and has gone on to receive two more National Awards from other affiliates. Mary has also taught and lectured all of the United States, as well as the Philippines, Korea, Canada, Mexico and Italy and most recently South Africa.
Mary is of course most proud of her two beautiful children, Alexandra and Jackson. Her husband, Daryl, and she enjoys the flexibility and joy that owning a profitable photography studio has allowed their family. Mary currently serves on the Executive Committee of the PPA Board of Directors, is a proud member of the Society of XXV, and is a past President of the PPA Board of Charities. She holds offices and board positions for her state professional photography affiliate, Virginia PPA and serves on several philanthropic and local boards.She is extremely active with Operation Smile International and has served as a staff photographer for several events and missions. At the age of 42 Mary was named one of Virginia’s Top 40 under 40 for her leadership in the community, volunteer and charity work and her business savvy.
https://www.maryfisktaylor.com
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Mary Fisk-Taylor
Mary Fisk-Taylor, MBA, M. Photog., Cr., EA- ASP, CPP, ABI, API Certified StoryBrand Guide Profit First Professional and Guide For almost 25 years Mary Fisk-Taylor has owned a portrait and wedding business with her business partner, Jamie Hayes in Richmond, Virginia. Hayes & Fisk Photography is one of the most sought-after Portrait and Wedding studios in their industry. Mary and Jamie are both incredibly committed to preserving family legacies, professionally capturing and printing portrait and milestone memories. They both believe that these fleeting need to be proudly displayed in family’s homes, not living digitally on phones, computers and modern technology. Mary also partners with her Mom and sister in a boutique volume and high school senior portrait studio that caters to local private schools and stresses both excellence in hometown and local client service and technical proficiency in the art of photography. Mary was very pleased and honored to have received her Master of Photography, Craftsmen of Photography and Certification of Professional Photography in just three short years. Mary has been named Photographer of the Year in 2007 and has won Best Wedding Album of the Year in Virginia several times. Nationally she has had her prints and albums recognized as Grand Imaging Award finalists. Mary is also a recipient of the prestigious Virginia Award, which honors photographers for their commitment and dedication to their state association, and the business of professional photography. And, in 2012 she was awarded the PPA Charities Legacy Award for her work and dedication to the philanthropic arm of PPA. In 2014 Mary was awarded the Charles H. (Bud) Haynes Award for her distinguished service to PPA and its members and for encouraging business awareness and practices in the field of professional image-making. And in 2015 Mary was honored to receive the National Award from the Southeastern Professional Photographers Association for her commitment and dedication to Professional Photography and has gone on to receive two more National Awards from other affiliates. Mary has also taught and lectured all of the United States, as well as the Philippines, Korea, Canada, Mexico and Italy and most recently South Africa. Mary is of course most proud of her two beautiful children, Alexandra and Jackson. Her husband, Daryl, and she enjoys the flexibility and joy that owning a profitable photography studio has allowed their family. Mary currently serves on the Executive Committee of the PPA Board of Directors, is a proud member of the Society of XXV, and is a past President of the PPA Board of Charities. She holds offices and board positions for her state professional photography affiliate, Virginia PPA and serves on several philanthropic and local boards. She is extremely active with Operation Smile International and has served as a staff photographer for several events and missions. At the age of 42 Mary was named one of Virginia’s Top 40 under 40 for her leadership in the community, volunteer and charity work and her business savvy. https://www.maryfisktaylor.com
